Training of Trainers: Empowering Women Entrepreneurs through Digital Transformation: Women ICT Frontier Initiative (WIFI DX)

APCICT, in cooperation with Kazakhstan’s Ministry of Digital Development, Innovation and Aerospace, are organizing the Training of Trainers:  Empowering Women Entrepreneurs through Digital Transformation:  Women ICT Frontier Initiative (WIFI DX) on 12-13 August 2025, in Almaty, Kazakhstan. The training aims to equip participants with the knowledge and skills on the WIFI modules for supporting women entrepreneurs on digital transformation. 

The two-day training will cover the following courses:

• E-Commerce and Digital Marketing. This course equips women entrepreneurs with the practical skills needed to establish online presence and effectively market their products or services in the digital space.

• Data Analytics for Women Entrepreneurs. This course equips entrepreneurs with essential data analytics skills to improve decision-making and business outcomes. It covers key concepts such as descriptive, diagnostic, predictive, and prescriptive analytics, while emphasizing ethical data use and customer protection. Participants will learn to apply data insights to enhance customer development, marketing strategies, and overall business performance. Participants will learn how to collect, analyze, and interpret data to gain insights, improve operations and boost business performance.