In today's digital age, a strong online presence is essential for business success. This course is divided into two parts. The first half focuses on essential digital marketing skills, covering basics, social media, search engine marketing, SEO, and emerging trends like AI. The second half teaches building an e-commerce presence, including product research, operations, online branding, digital marketing, and expansion strategies through social media and partnerships.

This course empowers women entrepreneurs with financial literacy and analytical skills, enabling them to assess their financial status and interpret data effectively. By gaining confidence and professionalism, they enhance their prospects for securing funding to grow their businesses. Armed with this knowledge, they can confidently approach lenders or investors to fulfill their financial requirements and expand their ventures.

Businesses need proactive planning, especially after crises like COVID-19. A Business Continuity Planning (BCP) course, emphasizing technology, helps women entrepreneurs manage and overcome crises, natural or man-made. It covers core concepts, planning processes, tool usage, and encourages participants to outline key action points for their business continuity plans.

The Digital Empowerment of Women Entrepreneurs course is central to WIFI DX, offering vital insights into digital transformation and innovation. It lays the groundwork for strategic thinking in digital business evolution. By motivating and guiding entrepreneurs, it emphasizes the significance of other specialized courses like E-Commerce, Digital Marketing, Data Analytics, Trust and Security, and Business Continuity Planning within the WIFI DX program.

Entrepreneurs leverage data analytics to make informed decisions, understand customer behaviors, and adapt strategies. This course empowers women entrepreneurs with foundational data analytics knowledge, covering descriptive, diagnostic, predictive, and prescriptive analytics. It emphasizes ethical data usage and customer data protection, promoting responsible practices in business.