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The Promise of Ubiquity: Mobile as Media Platform in the Global South

The Promise of Ubiquity: Mobile as Media Platform in the Global South
Author: John West
© Internews Europe, 2008, 89 pages

The publication examines the current and future reach of the mobile in the developing world and the factors driving it; explores how the landscape looks from different vantage points through a series of interviews with leaders in the mobile field; and draws some general conclusions out of individual experiences and seeks points of departure into the mobile space for different kinds of media, broadcast and print. It also include summaries of mobile market conditions in 20 countries across the developing world.

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